An examination of failure in any walk of life would make a great read, I suspect, so I was delighted to be asked to review Matt Haig's book. Haig has provided an interesting and extensive catalogue of ...

The success of brand extensions is crucial for businesses. This study examines the performance of successful and failing new brand extensions. Repeat purchase and penetration data of new brand ...

To extend or not to extend? With apologies to the Bard, allow me to suggest that is the question -- for marketers. The lure of sales growth combined with lower advertising and promotion costs makes ...