"Social media is the root of the problem. People aren't really doing this outside of that." ...

BookTok's growing influence: Nearly half of new dramas on major platforms are book adaptations, often sourced from BookTok trends. Marketing edge: Studios leverage BookTok’s ready-made fan bases to ...

Today’s readers aren’t the same ones who made up the millennial Tumblr and fanfic eras of the decades prior, who quietly tended to their passions behind anonymous usernames and solo trips to Borders ...

Social media post promoting book reviews to a BookTok audience. BookTok's rise in popularity has lead to people sharing their reading habit online. (Instagram/@booktok.reviews) In a digital age ...

If you've picked up a book recently, there's a good chance it's because someone on TikTok told you to. What we read is no longer driven by bookshops or bestseller charts alone, but by a constant ...

Readers are sharing their love of dragons, faeries and witches in a book club sparked by the genre.

Edward Holly (CAS ’25) inherited his love of reading from his mother, who passed down the novels from her book club to him. Holly now helps run Lattes and Lit, an on-campus book club at Georgetown ...

A new TikTok trend is giving BookTokers the perfect way to share their spiciest opinions, without directly owning them. The “Who said that?” format has gone viral for its mix of off-camera confessions ...

A self-published author and a bookshop owner have told how TikTok's #BookTok trend has changed lives and altered the publishing industry for good. Adam Beswick from Lancashire found fame on the site ...

Add Yahoo as a preferred source to see more of our stories on Google. Neutrogena is jumping on the increased popularity of romance novels in its latest creative. Neutrogena launched its new Vitamin C ...