The new logo introduced recently by Canadian jetmaker Bombardier is not only sleek and striking, but boasts a feature that is becoming a must-have for any symbol aspiring to prominence: a name. It is ...

A new logo celebrates the company’s successful shift toward pure-play business aviation. The symbol itself, the Bombardier Mach, features the silhouette of an aircraft breaking the sound barrier, ...

Bombardier turned a $110 million profit in the first quarter of 2022 despite a dip in aircraft deliveries, and has rolled out a new logo it says reflects the company’s shift to become a manufacturer ...