Jeans rarely make Wall Street headlines, but the denim feud between American Eagle and Gap has investors paying attention. In late July, American Eagle rolled out its Sydney Sweeney campaign with the ...

Gap on Tuesday launched a global fall 2025 campaign starring global girl group Katseye, according to details shared with sister publication Marketing Dive. “Better in Denim” includes a 90-second spot ...

For its new campaign ‘Better in Denim’, Gap wanted to show off its jeans on a number of people. Specifically, trendy Gen Zs, at whom the featured style of low-rise denim promoted in the ads are ...