Government sources said the IBDF delegation, which also had BARC representation, presented its compliance under the new TV ...
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MIB directs BARC to suspend TV ratings across all genres until license renewal under the new policy
The Ministry of Information and Broadcasting has directed BARC to suspend publishing TV ratings across all genres until it ...
Amazon (which owns MX Player and Prime Video), Netflix, and Meta have historically retained tight control over audience data ...
The move extends the suspension from news to all TV genres until BARC secures registration under the Television Ratings ...
The Information and Broadcasting Ministry has asked BARC to suspend television audience ratings across all genres until it ...
The ratings body had applied within time under the new TV Ratings Policy and prepared the landing-page exclusion framework ...
The temporary BARC ratings suspension raises questions about creativity's reliance on metrics in advertising. Industry ...
BARC, India's only television audience measurement agency, publishes weekly viewership data that serves as the industry's benchmark for advertising, media planning and programme evaluation ...
Experts say the suspension of BARC television ratings could affect prices and revenue of media planning while accelerating ...
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