BMW's simple blue-and-white logo is getting a refresh for incoming models from February onwards, starting with the new 2027 iX3, as first reported by BMW Blog. In fact, the change to the brand's ...

As you may have heard, BMW updated its logo for the first time in over two decades, and, since it's a thing that happened in the world, some people are not happy about it. I can see both sides here; ...

The BMW roundel, one of the world's most recognized and revered commercial symbols, celebrates its 90th anniversary this month. In July 1917 Franz Josef Popp registered the name Bayerische Motoren ...

Tracing the roots of an automotive manufacturer back to its genesis sometimes requires separating marketing spin from historical fact. Having a long-lived brand with an impressive history is one of ...

If you thought BMW’s emblem was reminiscent of its days as an airplane manufacturer—you’re wrong. If you thought the logo’s “Roundel” portrayed a spinning airplane propeller—you’re also wrong. Luckily ...

Alongside its new Concept i4, BMW recently unveiled a new design for its iconic blue, white, and black logo. The new roundel incorporates a flat color scheme and deletes the black background from the ...

BMW is preparing a subtle but widespread branding update, with BMWBlog reporting the automaker will begin fitting a revised physical BMW roundel to all newly built vehicles starting in February. The ...

Update 3/5/20 1:50 pm: The Drive has learned that BMW will not be applying its newly-released logo on its cars, per a press release claiming that “it won’t be used on the vehicles or in the exterior ...

There’s everything on the Internet, isn’t that what they say? A company called Zafira Consulting & Trading has posted a proposal on YouTube for a dynamic re-envisioning of BMW‘s roundel logo. It’s got ...