Imagine holding a pen that’s been in more hands than any other writing tool in the world—one that’s so iconic that it’s practically synonymous with putting pen to paper. For years, the BIC pen has ...
No one ever really owns a Bic pen, but it’s a business going from strength to strength. We meet its CEO, Gonzalve Bich, as he prepares to hand over control. It’s highly likely that there are several ...
IT’S A KEEPER: This is one pen you won’t be lending. French jeweler Tournaire and Bic have teamed up to give the inexpensive Bic Cristal, no less than the world’s most-sold ballpoint pen, a precious ...
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