The History of Overdoing It” uses humor — and a stuffy academic narrator — to implore young men to take a subtler approach to ...

The Manhattan laboratory of International Flavors & Fragrances, a facility that spans the better part of a Midtown office floor, has more bottles lying around than a frat house on Sunday. There are ...

A new Axe body spray commercial is asking consumers to "find their magic," but there's plenty of magic in the commercial itself. Dumping the machismo vibe that dominated earlier Axe commercials, the ...

If you were a teenage boy in the early 2000s, there's a good chance you wore Unilever 's Axe Body Spray at some point. "The idea that you spray this on and you get the girl is sort of nonsense, really ...

The brand is rolling out a new bottle with a more controlled sprayer to help consumers stop overdoing it.

Many people have heard the story about two woodcutters chopping trees in the forest. One chops and chops and chops without stopping, while the other takes breaks frequently, but still manages to chop ...

As they’re making their way through Target, the young women pass the deodorant aisle and see a display for Axe body spray, that scent of choice for advertising-susceptible guys ages 18 to 24. And ...

Axe is centering its latest campaign around an influencer, leveraging Davidson as both dating wingman and giver of life advice. The idea is to help Gen Z men master their “rizz,” a popular slang term ...

After asking guys to consider ditching the macho shtick in 2016, Axe body spray, the number-one men's fragrance brand in the world, is back at it again, this time addressing the never-not-topical ...