As a market researcher, I am a student of human behavior. Over the past few years, my coursework has accelerated; keeping up with an ever-changing consumer means going far beyond traditional research ...

ERGO NEXT reports market research methods are vital for small businesses to identify customers, enhance strategies, and avoid ...

To help scale traditional faculty/student models of undergraduate research engagement, institutional leaders can consider research peer mentoring, group-based programs and community-engaged research, ...

Observational studies are critical in evaluating the long-term safety and effectiveness of new therapies on patients’ lives. However, two major shifts are significantly changing the research ...

Human aging has become a complex issue worldwide that requires solutions beyond traditional disciplinary boundaries. During the 2nd Symposium on Aging and ...

Adopting a targeted, multi-pass reading approach to research studies can help you efficiently locate and extract the information you’re looking for while identifying potential limitations. Reading a ...

A strong democracy begins with research that honors the knowledge and wisdom of every community. The most meaningful research comes directly from those closest to problems and sol ...

Survey researchers increasingly recognize that a single survey of the general public can rarely represent the views of small groups of Americans. Such surveys frequently have too few interviews with ...