Titleist AIM designed golf balls promise greater accuracy of up to 35% on the greens. Here's how they achieve what is possibly the simplest way of holding more putts ...

Titleist has expanded its Alignment Integrated Marking (AIM) designs to its AVX, Tour Soft, Velocity, and TruFeel golf balls. Company testing found that golfers using AIM designs were up to 35 percent ...

Aim and alignment are two of the most important fundamentals in golf. Here are five things to remember to improve them. The post 5 things to remember to improve your aim and alignment appeared first ...

Callaway unveiled its new Chrome Tour April Major golf balls ahead of the Masters. Here’s a look at the design and ...

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Equipment manufacturers constantly seek out new product feedback from consumers. If something is working, they want to know about it. Shortly after TaylorMade’s Tour Response Stripe was released in ...

Vice Golf has three new putters launching today and it’s a bigger deal than I thought it would be. Over the past decade, Vice Golf has established ...