Adoption is a personal state of mind — being innovative, but it’s also a function of your connectedness to other people. Not surprisingly, Ev Rogers (father of diffusion theory) was a communications ...

Thirty-five years ago, Everett M. Rogers developed a theoretical framework, based on research evidence, that described the adoption and the diffusion of innovations throughout organizations and social ...

Importantly, the research shows that users may tolerate some cognitive strain if instrumental benefits are strong. When generative AI delivers clear performance gains, perceived usefulness can ...