Adidas released a star-studded trailer Wednesday for its upcoming ad campaign in conjunction with the 2026 FIFA World Cup.

The World Cup is just around the corner, and Adidas is already preparing what will be a historic ad.The three-stripe brand ...

The German sports brand hopes North America’s turn with the tournament can help it close the gap with Nike.

Add Yahoo as a preferred source to see more of our stories on Google. Model Bella Hadid is responding after a recent Adidas ad campaign featuring her faced backlash. The German sportswear brand pulled ...

Add Yahoo as a preferred source to see more of our stories on Google. An Adidas ad campaign featuring Bella Hadid was pulled amid backlash. Now, she's addressing the controversy. (Andreas Rentz/Getty ...

PORTLAND, Ore. — Apparel brand Adidas created a social media stir Wednesday with a new ad for its sports bras, but the company responded to online backlash saying its mission is to serve all body ...

Kelsey Plum appears to confirm adidas signing after Under Armour exit, making a major statement ahead of the WNBA season.

Adidas is walking back its Bella Hadid campaign after backlash. The company announced it will be “revising” its latest ad, which featured the model in a “coveted classic” sneaker from the ’70s to ...

"Outnumbered" co-host Kayleigh McEnany expressed concern Thursday over "the speed at which" companies are going "woke." She reacted to a new Adidas ad that used a male model to showcase a women's ...