ASA have looked at both Flora pro.activ and Benecol's claims in certain consumer materials. Unilever Bestfoods welcomes the independent review by ASA yesterday, which confirms that when eaten with a ...

People on a low fat diet can actively reduce LDL cholesterol levels by consuming plant-sterol enriched spread, according to the result of a new Japanese study presented today that involved 53 men and ...

An advertorial for Flora pro.activ which appeared in the Telegraph is found to have breached the advertising code for not making it clear that the article was a marketing communication. The article ...

Online portal Flora pro.activ, owned by consumer goods company Unilever, has chosen UK professional network, Doctors.net.uk to run an educational and information programme targeting GPs across the ...