Winter Olympics, Milan Cortina
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The Milan Cortina Winter Olympics kicked off with an opening ceremony on Friday that averaged 21.4 million viewers on NBC and Peacock, according to preliminary Nielsen ratings and digital data from Adobe Analytics.
Academy Awards-nominated costume designer Massimo Cantini Parrini raced against time for this one-of-a-kind project in his artistic career.
A speedskater and bobsledder have been chosen to represent the U.S. during the Parade of Nations at Friday's opening ceremony in Milan. (Photo: AP)
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NBCUniversal's Coverage Of Milan Cortina Olympics Opening Ceremony Draws 21.4 Million Viewers
NBCUniversal’s coverage of the Milan Cortina Olympics’ flashy opening ceremony averaged 21.4 million viewers on NBC and Peacock, a jump of 34% from the opening for the 2022 winter games in Beijing, per preliminary data from Nielsen and digital data from Adobe Analytics.